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person:"Kerr, Gayle"
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Search: subject_exact:"Delphi-Methode"
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Delphi technique
5
Delphi-Methode
5
Advertising
4
Werbung
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Advertising effects
2
Marketing management
2
Marketing theory
2
Marketingmanagement
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Marketingtheorie
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Advertising industry
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Delphi method
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Graduate business education
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Kerr, Gayle
Gracht, Heiko von der
18
Cuhls, Kerstin
11
Apt, Wenke
9
Bovenschulte, Marc
9
Glock, Gina
9
Goluchowicz, Kerstin
8
Strach, Heike
8
Zelewski, Stephan
7
Darkow, Inga-Lena
6
Häder, Michael
6
Münchow-Küster, Alessa
6
Priesack, Kai
6
Seuring, Stefan
6
Blind, Knut
5
Czinkota, Michael R.
5
Grupp, Hariolf
5
Krabel, Stefan
5
Strand, Jon
5
Wright, George
5
Bauer, Michael D.
4
Carson, Richard T.
4
Chan, Albert P.
4
Hartmann, Evi
4
Klein, Martin
4
Miles, Ian D.
4
Ortiz-Bobea, Ariel
4
Peters, Robert
4
Ronkainen, Ilkka A.
4
Rowe, Gene
4
Swanson, Eric T.
4
Tiberius, Victor
4
Vorgrimler, Daniel
4
Wübben, Dirk
4
Zio, Simone di
4
Aichholzer, Georg
3
Akhavan, Peyman
3
Amoozad Mahdiraji, Hannan
3
Arnold, Bernhard
3
Birkel, Hendrik
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
3
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
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