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subject:"Konsumentenverhalten"
~type_genre:"Book section"
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CSR und Brand Management : Marken nachhaltig führen
1
New Developments in Online Marketing
1
RFID in operations and supply chain management : research and applications
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Strong brands, strong relationships
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ECONIS (ZBW)
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Secret relationships : understanding consumers' hidden feelings about brands
Walker, Chip
;
Frank, Belle
- In:
Strong brands, strong relationships
,
(pp. 345-359)
.
2015
Persistent link: https://www.econbiz.de/10011316652
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2
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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3
CSR auf dem Prüfstand : die Sicht der Deutschen auf die gesellschaftliche Verantwortung der Wirtschaft
Keller-Kern, Hildegard
;
Prox, Christoph
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 37-51)
.
2014
Persistent link: https://www.econbiz.de/10010394064
Saved in:
4
Consumer attitude and behaviour toward RFID usage
Boslau, Madlen
;
Lietke, Britta
- In:
RFID in operations and supply chain management : …
,
(pp. 377-395)
.
2008
Persistent link: https://www.econbiz.de/10003605265
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