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~subject:"Australia"
~subject:"Advertising"
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Journal of fashion marketing and management
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Journal of international consumer marketing
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The Routledge companion to marketing and feminism
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In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den
- In:
The Routledge companion to marketing and feminism
,
(pp. 120-137)
.
2022
Persistent link: https://www.econbiz.de/10014474332
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2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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