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isPartOf:"Strategic marketing in tourism services"
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Strategic marketing in tourism services
Tourism management : research, policies, practice
7
Journal of vacation marketing : an international journal
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Contemporary geographies of leisure, tourism and mobility
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SpringerLink / Bücher
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Heilbronner Reihe Tourismuswirtschaft
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Journal of travel and tourism marketing
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Schriftenreihe Strategisches Management
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Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
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Brand research : [an outcome of the second International Conference on Brand Management]
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Bridging tourism theory and practice
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Cases on branding strategies and product development : successes and pitfalls
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Driving innovation and business success in the digital economy
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Journal of hospitality marketing & management
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MOREMEDIA
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Managing change in tourism : creating opportunities - overcoming obstacles
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Museen und Tourismus : wie man Tourismusmarketing wirkungsvoll in die Museumsarbeit integriert ; ein Handbuch
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Progress in tourism marketing
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Routledge advances in tourism
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Routledge critical studies in tourism, business and management
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Schriften zu Tourismus und Freizeit
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Schriftenreihe Dienstleistungsmanagement: Tourismus, Sport, Kultur
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Schriftenreihe Nachhaltigkeits-Management : Studien zur nachhaltigen Unternehmensführung
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Schweizer Jahrbuch für Tourismus
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Springer eBook Collection
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Springer eBook Collection / Business and Management
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St. Galler Schriften für Tourismus und Verkehr
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Theoretical and applied economics : GAER review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management perspectives : TMP
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Tourism review : the official journal of the AIEST
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Familiarity and experience in tourist satisfaction and loyalty development
Moreno, Ramón Rufín
;
Medina Molina, Cayetano
;
Roldán …
- In:
Strategic marketing in tourism services
,
(pp. 185-203)
.
2012
Persistent link: https://www.econbiz.de/10009581742
Saved in:
2
Destination brand equity modelling and measurement : a summer tourism case from Sweden
Fuchs, Matthias
;
Chekalina, Tatiana
;
Lexhagen, Maria
- In:
Strategic marketing in tourism services
,
(pp. 95-115)
.
2012
Persistent link: https://www.econbiz.de/10009581760
Saved in:
3
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
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