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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~subject:"Advertising media"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
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