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person:"Swoboda, Bernhard"
~subject:"Brand management"
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Brand management
Einzelhandel
52
Retail trade
50
Consumer behaviour
17
Konsumentenverhalten
17
Deutschland
12
Germany
12
Markenführung
11
Globalisierung
8
Globalization
8
Handelsforschung
8
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8
Brand image
7
Markenimage
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6
EU-Staaten
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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Theorie
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Lieferantenmanagement
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Supplier relationship management
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Betriebsform
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Retail format
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Betriebliche Wertschöpfung
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Corporate reputation
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Swoboda, Bernhard
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Ailawadi, Kusum L.
8
Burt, Steven
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
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Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
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Perrey, Jesko
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Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Geyskens, Inge
4
Inderst, Roman
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Keller, Kristopher Oliver
4
Morschett, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
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Weindel, Julia
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Yagüe Guillén, María Jésus
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Abril Barrie, Carmen
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Alexander, Nicholas
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Badrinarayanan, Vishag
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Beneke, Justin
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Bhukya, Ramulu
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Chimhundu, Ranga
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Gedenk, Karen
3
Gielens, Katrijn
3
Gil Saura, Irene
3
Grunert, Klaus G.
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Marketing : ZFP ; journal of research and management
3
European retail research
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Handel und Internationales Marketing / Retailing and International Marketing
1
HandelsMonitor
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International journal of retail & distribution management
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International marketing review
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ECONIS (ZBW)
11
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1
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
2
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
3
Predictors and effects of retail brand equity – a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
4
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
5
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
6
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
7
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
8
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
9
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
10
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
11
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
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