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subject:"Marketingmanagement"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Marketingmanagement
Einzelhandel
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Retail trade
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Brand management
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Chang, En Chi
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Józsa, László
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Li, Yongqiang
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Merrilees, Bill
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Richard, James E.
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Asia Pacific journal of marketing and logistics
Journal of retailing
18
Journal of retailing and consumer services
18
International journal of retail & distribution management
13
Journal of business research : JBR
9
Handelsforschung
5
The international review of retail, distribution and consumer research
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European retail research
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SpringerLink / Bücher
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Cogent business & management
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DUV : Wirtschaftswissenschaft
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European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Europäische Hochschulschriften / 5
3
International journal of business and globalisation : IJBG
3
International journal of business information systems : IJBIS
3
International journal of production economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing intelligence & planning
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Schriften zu Distribution und Handel
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Akzente
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Business horizons
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Gabler Edition Wissenschaft
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Improving marketing strategies for private label products
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
2
International journal of production research
2
Inventi impact: retailing & consumer services
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Markt und Konsum
2
Research and the development of pedagogical materials : working papers
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Schriften zu Marketing und Management
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Strategic corporate communication in the digital age
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
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