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subject:"Marketingmanagement"
~person:"Constantinides, Efthymios"
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Marketingmanagement
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Constantinides, Efthymios
Chen, Jing
5
Madhani, Pankaj M.
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European retail research
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Social media in strategic management
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ECONIS (ZBW)
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Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
2
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
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