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person:"Müller-Kirschbaum, Thomas"
~person:"Pezoldt, Kerstin"
~person:"Fujiwara, Masatoshi"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Innovation by defining failures under environmental and competitive pressures : a case study of the laundry detergent market in Japan
Fujiwara, Masatoshi
-
2011
Persistent link: https://www.econbiz.de/10009008279
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2
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
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3
Kleine und mittelständische Unternehmen im Osten Europas: der Markteintritt in Slowenien
Pezoldt, Kerstin
;
Oder, Christine
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
60
(
2008
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10003720060
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