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person:"Müller-Kirschbaum, Thomas"
~person:"Rekom, Johan van"
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Search: subject_exact:"Detergent industry"
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Müller-Kirschbaum, Thomas
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
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