//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Appeals scales"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dialogmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Appeals scales
Direktmarketing
10
Direct marketing
9
Consumer behaviour
3
Fundraising
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Distribution channel
2
Nonprofit organization
2
Nonprofit-Organisation
2
Vertriebsweg
2
Werbewirkung
2
Werbung
2
Anchors
1
Arzneimittel
1
Arztpraxis
1
Assimilation-contrast
1
Auswahl
1
Beziehungsmarketing
1
Catalogues
1
Charity
1
Cross-channel
1
Customer relationship management
1
Customer-centric structures
1
Direct mail
1
Direct mailing
1
Direct mailings
1
Display advertising
1
Donor relation
1
Einzelhandel
1
Emails
1
Endogenous effect
1
Experiment
1
Financial services
1
Hidden Markov model
1
Internet marketing
1
Kundenbindungsprogramm
1
Kundendatenbank
1
Loyalty program
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De Bruyn, Arnaud
1
Prokopec, Sonja
1
Published in...
All
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->