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~subject:"Hotellerie"
~isPartOf:"Marketing theory"
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Hotellerie
Dienstleistungsmarketing
9
Services marketing
9
Betriebliche Wertschöpfung
4
Marketing theory
4
Marketingtheorie
4
Service-Dominant Logic
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Service-dominant logic
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Value creation
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Beziehungsmarketing
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Relationship marketing
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service-dominant logic
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Consumer behaviour
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Customer value
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Dienstleistungsqualität
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Service industry
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Arthur Frederick Sheldon
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Australia
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Australien
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Brand
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Dienstleistung
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Bunzel, Dirk
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Parker, Martin
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Marketing theory
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
6
Global cases on hospitality industry
3
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Managing service quality : MSQ ; an international journal
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Edition Dienstleistungsmanagement
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Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
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South Asian journal of management : SAJM
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Aktuelle Entwicklungen im Dienstleistungsmarketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Asian journal of business ethics : AJBE
1
Australasian marketing journal
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Berichte aus der Betriebswirtschaft
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Global business and finance review
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of economic research
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Journal of accounting & management information systems : JAMIS
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Journal of hospitality marketing & management
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Journal of international business and economics : JIBE
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Journal of marketing research : JMR
1
Journal of travel and tourism marketing
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Services marketing cases in emerging markets : an asian perspective
1
Strategic marketing management and tactics in the service industry
1
The journal of brand management : an international journal
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The journal of services marketing
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Tourism management : research, policies, practice
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Tourism planning & development
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UBS Outlook / Impulse zur Unternehmensführung
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Zagreb international review of economics & business
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Serving "the guest" : Günther Anders at the Grand Seaside Hotel
Bunzel, Dirk
;
Parker, Martin
- In:
Marketing theory
9
(
2009
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10003826384
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