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~subject:"Hotellerie"
~person:"Huber, Frank"
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Hotellerie
Dienstleistungsmarketing
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Services marketing
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Brand management
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Estimation
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Hotel industry
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Bundling strategy
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Huber, Frank
Schlieper, Thomas
5
Schrand, Axel
5
Henschel, Karla
3
Bauer, Hans H.
2
Freyberg, Burkhard von
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Gruner, Axel
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Bayer, Sandra
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Bogers, Carl A.
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Boukis, Achilleas
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Bunzel, Dirk
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Campos-Soriano, Nadia
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Chan, Eric S. W.
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
Saved in:
2
Preisbündelung von Hotel-Dienstleistungen : Ergebnisse einer empirischen Studie
Bauer, Hans H.
;
Huber, Frank
;
Fuchs, Stefan
-
1998
Persistent link: https://www.econbiz.de/10013416403
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