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~subject:"Markenführung"
~isPartOf:"EBSCOhost eBook Collection"
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Markenführung
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De Chernatony, Leslie
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of services marketing
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Services marketing quarterly
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The Routledge companion to contemporary brand management
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Asian journal of business ethics : AJBE
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Asian journal of management cases
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Athens journal of business & economics : AJBE
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Aufbruch : Ingredient Branding schafft Werte
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Berichte aus der Betriebswirtschaft
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
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Business-to-business brand management : theory, research and executive case study exercises
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CIM professional
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Conference proceedings trends in business communication 2016
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Corporate brand and corporate reputation
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Der Markt : international journal of marketing
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Forum Dienstleistungsmanagement
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Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft / Marktorientiertes Management
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Handbook / University of Economics in Katowice
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovative Markenführung und -implementierung
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International journal of hospitality management
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
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2003
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3rd ed
Persistent link: https://www.econbiz.de/10011479597
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