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~subject:"Markenführung"
~isPartOf:"EBSCOhost eBook Collection"
~isPartOf:"Forum Dienstleistungsmanagement"
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Forum Dienstleistungsmanagement
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Corporate brand and corporate reputation
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Handbook / University of Economics in Katowice
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovative Markenführung und -implementierung
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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