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~subject:"Markenführung"
~subject:"Services marketing"
~person:"Cioppi, Marco"
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Markenführung
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Cioppi, Marco
Bruhn, Manfred
46
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
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15
Stauss, Bernd
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Gummesson, Evert
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Helmig, Bernd
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Horbel, Chris
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Huber, Frank
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Moser, H. R.
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Journal of retailing and consumer services
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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