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~isPartOf:"Information systems research : ISR"
~subject:"Kundenbindungsprogramm"
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When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
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