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~isPartOf:"Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre"
~isPartOf:"Journal of advertising research"
~type_genre:"Aufsatz in Zeitschrift"
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
Journal of advertising research
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Economic policy : a European forum
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International journal on media management : JMM
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JMM : the international journal on media management
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Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems management
1
Intereconomics : review of European economic policy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
International journal of technology, policy and management : IJTPM
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
KIET Industrial economic review
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management information systems : mis quarterly
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Management international
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Marketing : ZFP ; journal of research and management
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Review of economic research on copyright issues : RERCI
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Revue française d'économie : RFE
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
2
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
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