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~subject:"Konsumentenverhalten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Konsumentenverhalten
Digital goods
3
Digitale Güter
3
Consumer behaviour
2
Beziehungsmarketing
1
Brand equity
1
Brand image
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Brand management
1
Cohabitation
1
Conceptual framework
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Confidence
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Content Management
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Content management
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Digital content marketing
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Engagement
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Erfahrungsgüter
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Experience goods
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Intermediation
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Internet marketing
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Lebensgemeinschaft
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Markenführung
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Markenimage
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Media effect
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Medienwirkung
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Online-Marketing
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Product information
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Hollebeek, Linda D.
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Johnson, Devon S.
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Macky, Keith
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Information economics and policy : IEP
5
Journal of management information systems : JMIS
5
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Institute for Prospective Technological Studies digital economy working paper
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Electronic commerce research and applications
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European journal of marketing
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Handel und Internationales Marketing Retailing and International Marketing
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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PhD series / Copenhagen Business School
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Springer eBook Collection
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SpringerLink / Bücher
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Acta Universitatis Oeconomicae Helsingiensis / A
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American economic journal : a journal of the American Economic Association
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Applied Marketing Science /Angewandte Marketingforschung
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CESifo working papers
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CPI Antitrust Chronicle, July, 2022
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Colombo business journal : international journal of theory & practice
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Computational economics
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Dissertation.de
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Economic and business review : EBR
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Electronic commerce & digital markets : ecm
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Electronic commerce research
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European research studies
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Faculty research working paper series / John F. Kennedy School of Government, Harvard University
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Mobile Computing
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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ECONIS (ZBW)
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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