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~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Konsumentenverhalten
Relationship marketing
Digital goods
3
Digitale Güter
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Consumer behaviour
2
Beziehungsmarketing
1
Brand equity
1
Brand image
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Brand management
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Cohabitation
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Conceptual framework
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Confidence
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Content Management
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Digital content marketing
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Engagement
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Erfahrungsgüter
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Experience goods
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Intermediation
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Media effect
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Online-Marketing
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Johnson, Devon S.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Information economics and policy : IEP
5
Journal of management information systems : JMIS
5
Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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Institute for Prospective Technological Studies digital economy working paper
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SpringerLink / Bücher
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Electronic commerce research and applications
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European journal of marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing letters : a journal of research in marketing
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PhD series / Copenhagen Business School
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Product experience
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Springer eBook Collection
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Acta Universitatis Oeconomicae Helsingiensis / A
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American economic journal : a journal of the American Economic Association
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Applied Marketing Science /Angewandte Marketingforschung
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Atlantic economic journal : AEJ
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Beiträge zur betriebswirtschaftlichen Forschung
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Business ethics and the electronic economy
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Business ethics and the electronic economy : with 4 tables
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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CESifo working papers
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CPI Antitrust Chronicle, July, 2022
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Colombo business journal : international journal of theory & practice
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Computational economics
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Consumer behavior
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Dissertation.de
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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