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~type:"article"
~isPartOf:"STI review"
~isPartOf:"Electronic markets : the international journal on networked business"
~subject:"Loyalty program"
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A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
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