//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Koukova, Nevena T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digital goods"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digital goods
4
Digitale Güter
4
Bundling strategy
3
Leistungsbündel
3
Brand image
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Information services
1
Informationsdienstleistung
1
Konsumentenverhalten
1
Markenimage
1
Market share
1
Marketing
1
Marktanteil
1
New product development
1
Preiselastizität
1
Preismanagement
1
Price elasticity
1
Pricing strategy
1
Produktentwicklung
1
Sales promotion
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
4
Author
All
Koukova, Nevena T.
Peitz, Martin
28
Waelbroeck, Patrick
17
Smith, Michael D.
15
Waldfogel, Joel
13
Belleflamme, Paul
12
Brynjolfsson, Erik
11
Telang, Rahul
11
Hess, Thomas
10
Aguiar, Luis
9
Clement, Reiner
9
Danaher, Brett
8
Schreiber, Dirk
8
Peukert, Christian
7
Sundararajan, Arun
7
Baye, Michael R.
6
Cui, Wei
6
Goldfarb, Avi
6
Martens, Bertin
6
Stahl, Florian
6
Stock, Wolfgang G.
6
Anding, Markus
5
Benlian, Alexander
5
Bergemann, Dirk
5
Boom, Anette
5
Budzinski, Oliver
5
Clement, Michel
5
Feigenbaum, Joan
5
Fox, William F.
5
Kerber, Wolfgang
5
Lahiri, Atanu
5
Lambrecht, Anja
5
Leifer, Larry
5
Lewrick, Michael
5
Meyer-Lucht, Robin
5
Picard, Pierre M.
5
Regner, Tobias
5
Sorensen, Alan T.
5
Towse, Ruth
5
Wunsch-Vincent, Sacha
5
Agrawal, David R.
4
more ...
less ...
Published in...
All
E-commerce and the digital economy
1
Journal of marketing research : JMR
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
2
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
3
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
4
Marketing of digital products
Koukova, Nevena T.
-
2005
Persistent link: https://www.econbiz.de/10003952925
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->