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~isPartOf:"Global advertising practice in a borderless world"
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Global advertising practice in a borderless world
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
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essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Journal of media business studies
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
NBER working paper series
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Policy and marketing strategies for digital media
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Research
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Strategic corporate communication in the digital age
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Educational research and innovation
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Electronic word of mouth as a promotional technique : new insights from social media
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Europäische Hochschulschriften / 5
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Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
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Innovative perspectives on corporate communication in the global world
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Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Premier reference source
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Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
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Information systems and management in media and entertainment industries
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Journal of open innovation : technology, market, and complexity
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Reihe Medienökonomie
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... für Dummies
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Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
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Economic analysis of the digital economy
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Entrepreneurship, theory and practice : ET & P
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Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
Saved in:
2
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
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