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Journal of advertising research
Electronic word of mouth as a promotional technique : new insights from social media
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of media business studies
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
Entrepreneurship, theory and practice : ET & P
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ECONIS (ZBW)
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1
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
4
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 54-70)
.
2020
Persistent link: https://www.econbiz.de/10012263247
Saved in:
5
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
Saved in:
6
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
Saved in:
7
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 125-141)
.
2020
Persistent link: https://www.econbiz.de/10012263257
Saved in:
8
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
9
How synergy effects of paid and digital owned media influence brand sales : considerations for marketers when balancing media spend
Jayson, Rob
;
Block, Martin P.
;
Chen, Yingying
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011875521
Saved in:
10
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
11
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
12
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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