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isPartOf:"Journal of advertising research"
~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Journal of advertising research
Electronic word of mouth as a promotional technique : new insights from social media
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Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 54-70)
.
2020
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