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~subject:"Advertising effects"
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Advertising effects
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Journal of advertising research
Journal of marketing research
2
Marketing letters : a journal of research in marketing
2
Conference proceedings trends in business communication 2016
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Engaging consumers through branded entertainment and convergent media
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global fashion marketing : JGfM
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Journal of internet commerce
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Journal of promotion management : JPM
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Management : journal of contemporary management issues
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Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
2
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
3
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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