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isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Digitale Medien"
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Advertising effects
Digitale Medien
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Journal of advertising research
Springer eBook Collection
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
SpringerLink / Bücher
8
How to succeed in the digital age : strategies from 17 top managers
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Strategic corporate communication in the digital age
6
essentials
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Research
4
... für Dummies
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Advances in business strategy and competitive advantage (ABSCA) book series
3
Advances in human and social aspects of technology (AHSAT) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
Entrepreneurship, theory and practice : ET & P
3
Handbook of social media management : value chain and business models in changing media markets
3
Journal of communication management : an international journal
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Journal of marketing research
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Marketing science
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1
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
4
How synergy effects of paid and digital owned media influence brand sales : considerations for marketers when balancing media spend
Jayson, Rob
;
Block, Martin P.
;
Chen, Yingying
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011875521
Saved in:
5
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
6
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
7
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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