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isPartOf:"Policy and marketing strategies for digital media"
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Policy and marketing strategies for digital media
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
essentials
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Journal of media business studies
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
NBER working paper series
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of Documentation
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
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1
The impact of digital convergence on the regulation of new media in Korea
Yoo, Euisun
;
Lee, Hyangsun
- In:
Policy and marketing strategies for digital media
,
(pp. 138-153)
.
2014
Persistent link: https://www.econbiz.de/10010367887
Saved in:
2
Reconsidering the telecommunications and media regulatory framework in Taiwan : using the newly emerging media as examples
Liu, Yu-li
- In:
Policy and marketing strategies for digital media
,
(pp. 100-119)
.
2014
Persistent link: https://www.econbiz.de/10010367889
Saved in:
3
New media policy : the redistribution of voice
Schejter, Amit
;
Tirosh, Noam
- In:
Policy and marketing strategies for digital media
,
(pp. 73-86)
.
2014
Persistent link: https://www.econbiz.de/10010367899
Saved in:
4
Next-generation television and the migration from channels to platforms
Frieden, Rob
- In:
Policy and marketing strategies for digital media
,
(pp. 60-72)
.
2014
Persistent link: https://www.econbiz.de/10010367901
Saved in:
5
Digital media, electronic commerce, and business model innovation
Gershon, Richard A.
- In:
Policy and marketing strategies for digital media
,
(pp. 202-217)
.
2014
Persistent link: https://www.econbiz.de/10010367981
Saved in:
6
Digital media and the roots of marketing strategy
Picard, Robert G.
- In:
Policy and marketing strategies for digital media
,
(pp. 195-201)
.
2014
Persistent link: https://www.econbiz.de/10010367982
Saved in:
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