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Review of marketing research
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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essentials
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JMM : the international journal on media management
8
Springer-Lehrbuch
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Journal of media business studies
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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NBER working paper series
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Policy and marketing strategies for digital media
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Research
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Strategic corporate communication in the digital age
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Educational research and innovation
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Electronic word of mouth as a promotional technique : new insights from social media
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Europäische Hochschulschriften / 5
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Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
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Innovative perspectives on corporate communication in the global world
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Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
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International journal of advertising : the quarterly review of marketing communications
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Journal of Documentation
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Journal of business research : JBR
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Premier reference source
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Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
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Reihe Medienökonomie
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... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
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An introduction to audio and visual research and applications in marketing
Xiao, Li
;
Kim, Hye-jin
;
Ding, Min
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2013
Persistent link: https://www.econbiz.de/10009781353
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Designing and pricing digital content products and services : a research review
Kannan, P. K.
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2013
Persistent link: https://www.econbiz.de/10009781362
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