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person:"Pardo, Alejandro"
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Handbook of social media management : value chain and business models in changing media markets
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ECONIS (ZBW)
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Distributing audiovisual contents in the new digital scenario : multiplatform strategies of the main Spanish TV networks
Guerrero, Enrique
;
Diego, Patricia
;
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 349-373)
.
2013
Persistent link: https://www.econbiz.de/10009762865
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2
Digital Hollywood : how Internet and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
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