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Journal of advertising research
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
SpringerLink / Bücher
8
Journal of consumer behaviour : an international research review
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Strategic change : SC ; briefings in entrepreneurial finance
4
Technological forecasting & social change : an international journal
4
The Routledge companion to digital consumption
4
Academy of Management journal : AMJ
3
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
3
Digital advertising : theory and research
3
Econometric Institute research papers
3
Educational research and innovation
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
Own the future : 50 ways to win from The Boston Consulting Group
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Policy research working paper : WPS
3
Radni materijali EIZ-a
3
The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
3
Wirtschaftspolitische Blätter
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essentials
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ECONIS (ZBW)
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How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
2
The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
Saved in:
3
Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
Saved in:
4
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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