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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
SpringerLink / Bücher
8
Journal of consumer behaviour : an international research review
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
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Psychology & marketing
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Research
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Springer eBook Collection
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Strategic change : SC ; briefings in entrepreneurial finance
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Technological forecasting & social change : an international journal
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The Routledge companion to digital consumption
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Academy of Management journal : AMJ
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Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
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Digital advertising : theory and research
3
Econometric Institute research papers
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Educational research and innovation
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International Journal of Energy Economics and Policy : IJEEP
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International journal of electronic marketing and retailing : IJEMR
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Own the future : 50 ways to win from The Boston Consulting Group
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Pesquisa nacional por amostra de domicílios : Brasil
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Policy research working paper : WPS
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Radni materijali EIZ-a
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The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
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Reinquiry into advertising avoidance on the internet : a conceptual replication and extension
Seyedghorban, Zahra
;
Tahernejad, Hossein
;
Matanda, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 120-129
Persistent link: https://www.econbiz.de/10011453897
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2
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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