Casidy, Riza; Lwin, Michael; Phau, Ian - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 62-80
Purpose The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in...