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~source:"econis"
~subject:"Werbung"
~person:"Du, Rex Yuxing"
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Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
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