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Beziehungsmarketing
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Digital media
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Digitale Medien
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3
Electronic Commerce
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Axel Springer AG
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BASF SE
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Brenner, Walter
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Döpfner, Mathias
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Heinz, Michael
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Herrmann, Andreas
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Hofmann, Markus Oscar
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Meckel, Miriam
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Rußwurm, Siegfried
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Stadler, Rupert
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How to succeed in the digital age : strategies from 17 top managers
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
Journal of advertising research
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Erlanger Beiträge zur Medienwirtschaft
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
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Networking for greater industrial productivity
Rußwurm, Siegfried
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 233-243)
.
2014
Persistent link: https://www.econbiz.de/10010341214
Saved in:
2
"We create chemistry" : the strategic development of customer interaction at BASF
Heinz, Michael
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 219-230)
.
2014
Persistent link: https://www.econbiz.de/10010341221
Saved in:
3
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
4
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
5
Customer and product relationships for the individual mobility of the future
Stadler, Rupert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 55-82)
.
2014
Persistent link: https://www.econbiz.de/10010341285
Saved in:
6
Serendipity as an innovation strategy
Meckel, Miriam
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 35-51)
.
2014
Persistent link: https://www.econbiz.de/10010341289
Saved in:
7
The management model in the digital networked world
Brenner, Walter
;
Herrmann, Andreas
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 13-35)
.
2014
Persistent link: https://www.econbiz.de/10010341292
Saved in:
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