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subject:"Communication media"
~subject:"Consumer behaviour"
~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Electronic word of mouth as a promotional technique : new insights from social media
SpringerLink / Bücher
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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International journal of advertising : the quarterly review of marketing communications
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Handbook of media economics ; Volume 1A
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Handel und Internationales Marketing Retailing and International Marketing
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Handel und internationales Marketing$eRetailing and international marketing
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How to succeed in the digital age : strategies from 17 top managers
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
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