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subject:"Television advertising"
~isPartOf:"Beiträge zum Innovationsmarketing"
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Television advertising
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Digitaler Rundfunk
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Fernsehwerbung
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Beiträge zum Innovationsmarketing
Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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E-business and telecommunications : 4th international conference ; revised selected papers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Ökonomie der audiovisuellen Medien
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Digitales Fernsehen - eine Analyse der Auswirkungen des technologischen Wandels auf die klassische Fernsehwerbung
Werthmann, Sonja
- In:
Beiträge zum Innovationsmarketing
,
(pp. 111-148)
.
2007
Persistent link: https://www.econbiz.de/10003499991
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