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~subject:"Advertising effects"
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Asia Pacific journal of marketing and logistics
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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