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subject:"Marktforschung"
~subject:"Marketing management"
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Marktforschung
Marketing management
Direct marketing
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Direktmarketing
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Betriebswirtschaftliches Ziel
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Consumer behaviour
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Racine, Jeffrey
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Econometric models in marketing
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of targeting, measurement and analysis for marketing
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Fundamentals of marketing research ; Vol. 3
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Research paper series / Stanford Graduate School of Business
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Working paper / Dialog Marketing Competence Center
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... für Dummies
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APROMA review
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Agricultural and Food Economics : AFE
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
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Complex AI dynamics and interactions in management
1
Corporate reputation review : an international journal
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing : an international journal
1
Direct store delivery : concepts, applications and instruments
1
Direkt-Marketing
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E + M ekonomie a management
1
Econometric Institute research papers
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey
- In:
Econometric models in marketing
,
(pp. 141-164)
.
2002
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