//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Ratgeber"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mail"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
6
Direktmarketing
6
Advertising
1
Advertising effects
1
Agency theory
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer value
1
Data protection
1
Datenschutz
1
E-Mail
1
E-mail
1
Externalities
1
Externer Effekt
1
Flexible manufacturing system
1
Flexibles Fertigungssystem
1
Game theory
1
Internet marketing
1
Inventory model
1
Konsumentenverhalten
1
Kundenwert
1
Lagerhaltungsmodell
1
Lagermanagement
1
Online-Marketing
1
Operations Research
1
Operations research
1
Pharmaceutical industry
1
Pharmaindustrie
1
Prinzipal-Agent-Theorie
1
Rabatt
1
Rebate
1
Relationship marketing
1
Spieltheorie
1
Target group
1
Theorie
1
Theory
1
Warehouse management
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Ratgeber
Aufsatz in Zeitschrift
Article in journal
6
Language
All
English
6
Author
All
Hui, Kai-Lung
2
Png, Ivan
2
Bala, Ram
1
Bhardwaj, Pradeep
1
Chintagunta, Pradeep K.
1
Cui, Tony Haitao
1
Goh, Khim Yong
1
Hann, Il-Horn
1
Lee, Sang-Yong T.
1
Sahni, Navdeep S.
1
Toktay, Beril L.
1
Wang, Tong
1
Yan, Dong
1
Yao, Yuliang
1
Zou, Dan
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
2
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
3
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
Saved in:
4
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram
;
Bhardwaj, Pradeep
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
Saved in:
5
Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn
;
Hui, Kai-Lung
;
Lee, Sang-Yong T.
;
Png, Ivan
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
Saved in:
6
Inventory management with advance demand information and flexible delivery
Wang, Tong
;
Toktay, Beril L.
- In:
Management science : journal of the Institute for …
54
(
2008
)
4
,
pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->