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~type_genre:"Ratgeber"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz"
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Direct marketing
4
Direktmarketing
4
Automotive industry
1
Hörfunkwerbung
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Internet marketing
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Kfz-Industrie
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Online-Marketing
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Radio advertising
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Ratgeber
Aufsatz in Zeitschrift
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German
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Dahlhoff, Hans-Dieter
1
Mann, Andreas
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Pranke, Reinhard
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Rotermund, Hans-Joachim
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Dialog gewinnt weiter an Bedeutung
Pranke, Reinhard
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 6-9
Persistent link: https://www.econbiz.de/10003104783
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2
Dialog-Management und Automobilindustrie
Dahlhoff, Hans-Dieter
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 16-20
Persistent link: https://www.econbiz.de/10003105118
Saved in:
3
Integriertes Dialogmarketing : mehr als der kombinierte Einsatz von Direktmedien
Mann, Andreas
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 22-26
Persistent link: https://www.econbiz.de/10003105175
Saved in:
4
Über Radio und Mail direkt zum Kunden
Rotermund, Hans-Joachim
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 28-32
Persistent link: https://www.econbiz.de/10003105189
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