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~isPartOf:"Health marketing quarterly"
~source:"econis"
~subject:"direct-to-consumer advertising"
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direct-to-consumer advertising
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
14
USA
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United States
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Internet marketing
7
Online-Marketing
7
prescription drugs
6
Physicians
5
Ärzte
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DTC advertising
4
Patienten
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Patients
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Gesundheitsrisiko
3
Health risk
3
Information behaviour
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Informationsverhalten
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physicians
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prescription drug advertising
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Bibliometrics
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Bibliometrie
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Direct-to-consumer advertising
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Health care
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Internet
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Bradford, W. David
1
Broekemier, Gregory M.
1
Burkink, Tim J.
1
Delbaere, Marjorie
1
Fogel, Joshua
1
Kilgore, Meredith
1
McRoy, Luceta
1
Menachemi, Nir
1
Morrisey, Michael A.
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Schulz, Steven A.
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Shraybman-Buynova, Jennifer
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Health marketing quarterly
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Cogent business & management
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
3
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
4
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
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