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~isPartOf:"Health marketing quarterly"
~subject:"Information behaviour"
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Information behaviour
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
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Consumer behaviour
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Pharmaceutical industry
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USA
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Internet marketing
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Online-Marketing
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prescription drugs
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Physicians
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Ärzte
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Patienten
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Patients
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direct-to-consumer advertising
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Gesundheitsrisiko
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Health risk
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Informationsverhalten
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physicians
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prescription drug advertising
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Bibliometrics
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Bibliometrie
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Direct-to-consumer advertising
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Health care
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Delorme, Denise E.
1
Fogel, Joshua
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Fogel, Joshua A.
1
Huh, Jisu
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Novick, Daniel
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Reid, Leonard N.
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Teichman, Chaim
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Health marketing quarterly
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Information economics and policy : IEP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Operations research letters
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ECONIS (ZBW)
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
3
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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