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~isPartOf:"Journal of marketing communications"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~person:"Foley, Linda M."
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Journal of marketing communications
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
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2
Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 139-155)
.
2007
Persistent link: https://www.econbiz.de/10003444000
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3
Measurement and assessment: analyzing and interpreting performance results
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 157-173)
.
2007
Persistent link: https://www.econbiz.de/10003444004
Saved in:
4
Adaptation and innovation: modifying and changing direct marketing processes
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 175-184)
.
2007
Persistent link: https://www.econbiz.de/10003444007
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