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~isPartOf:"Journal of marketing communications"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~person:"Martin, Cathy L."
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Journal of marketing communications
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Owens, Deborah L.
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Martin, Cathy L.
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Direct marketing in action : cutting-edge strategies …
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(pp. 63-77)
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2007
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