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~isPartOf:"Journal of marketing communications"
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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