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~isPartOf:"Journal of advertising research"
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United States
Direct marketing
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Journal of advertising research
Health marketing quarterly
8
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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European journal of operational research : EJOR
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IFM-Materialien
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interactive and multi-channel marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of business & economics research
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising in developing and emerging countries : the economic, political and social context
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
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Bridging the gap between advertising academia and practice
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Chatham House series on change in American politics
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
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Enterprise & society : the international journal of business history
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ECONIS (ZBW)
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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
2
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
3
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
4
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
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