//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
6
Direktmarketing
6
Advertising
1
Advertising effects
1
Agency theory
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer value
1
Data protection
1
Datenschutz
1
E-Mail
1
E-mail
1
Externalities
1
Externer Effekt
1
Flexible manufacturing system
1
Flexibles Fertigungssystem
1
Game theory
1
Internet marketing
1
Inventory model
1
Konsumentenverhalten
1
Kundenwert
1
Lagerhaltungsmodell
1
Lagermanagement
1
Online-Marketing
1
Operations Research
1
Operations research
1
Pharmaceutical industry
1
Pharmaindustrie
1
Prinzipal-Agent-Theorie
1
Rabatt
1
Rebate
1
Relationship marketing
1
Spieltheorie
1
Target group
1
Theorie
1
Theory
1
Warehouse management
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Hui, Kai-Lung
2
Png, Ivan
2
Bala, Ram
1
Bhardwaj, Pradeep
1
Chintagunta, Pradeep K.
1
Cui, Tony Haitao
1
Goh, Khim Yong
1
Hann, Il-Horn
1
Lee, Sang-Yong T.
1
Sahni, Navdeep S.
1
Toktay, Beril L.
1
Wang, Tong
1
Yan, Dong
1
Yao, Yuliang
1
Zou, Dan
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
NBER Working Paper
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Interactive and multi-channel marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
2
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
3
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
Saved in:
4
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram
;
Bhardwaj, Pradeep
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
Saved in:
5
Inventory management with advance demand information and flexible delivery
Wang, Tong
;
Toktay, Beril L.
- In:
Management science : journal of the Institute for …
54
(
2008
)
4
,
pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
Saved in:
6
Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn
;
Hui, Kai-Lung
;
Lee, Sang-Yong T.
;
Png, Ivan
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->