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person:"Röder, Klaus"
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Direct marketing
9
Direktmarketing
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Röder, Klaus
Aikin, Kathryn J.
Mann, Andreas
18
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Franses, Philip Hans
14
Krafft, Manfred
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Donkers, Bas
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Belz, Christian
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Schwarz, Torsten
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9
Künzler, Hans-Peter
9
Spiller, Achim
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Hesse, Jürgen
8
Karlan, Dean
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Diepen, Merel van
7
Verhoef, Peter C.
7
Vögele, Siegfried
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
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Potharst, Rob
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Wagner, Ralf
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Wood, Daniel H.
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Albers, Sönke
5
Bliemel, Friedhelm
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Dallmer, Heinz
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Diepen, M. van
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Groß, Claudia
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Huh, Jisu
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Link, Jörg
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Liu, Qiang
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Meffert, Heribert
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Piersma, Nanda
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Schneider, Helmut
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Sullivan, Helen W.
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Van den Poel, Dirk
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Zühlsdorf, Anke
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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Health marketing quarterly
4
Arbeitspapiere zur mathematischen Wirtschaftsforschung
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Das Serviceangebot von Discount-Brokern beim Aktienhandel an ausländischen Börsen
Lasch, Rainer
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
2
,
pp. 98-100
Persistent link: https://www.econbiz.de/10001236640
Saved in:
7
Angebot und Preise von Direktbanken für den Handel an ausländischen Börsen
Röder, Klaus
-
1996
Persistent link: https://www.econbiz.de/10013374646
Saved in:
8
Eine empirische Analyse des Discount-Broker-Marktes
Lasch, Rainer
-
1995
Persistent link: https://www.econbiz.de/10013452501
Saved in:
9
Das Börsenangebot der Direktbanken : eine Analyse des deutschen Marktes
Lasch, Rainer
-
1995
Persistent link: https://www.econbiz.de/10013453006
Saved in:
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