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person:"Röder, Klaus"
~person:"Aikin, Kathryn J."
~subject:"Werbewirkung"
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Werbewirkung
Direct marketing
9
Direktmarketing
9
Arzneimittel
5
Pharmaceuticals
5
Advertising effects
4
Deutschland
4
Germany
4
Pharmaceutical industry
4
Pharmaindustrie
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prescription drugs
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Advertising
3
Bank
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Kapitalanlage
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Werbung
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Consumer behaviour
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Costs
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Konsumentenverhalten
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Kosten
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Risiko
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Risk
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risk communication
2
Adequate provision
1
Advertisements
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Animation
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Arzneimittelrecht
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Ausland
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Broker
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Börsengeschäft
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Börsenmakler
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Communication
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DTC
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Digital divide
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Digitale Spaltung
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Röder, Klaus
Aikin, Kathryn J.
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Bar, Talia
3
Betts, Kevin R.
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Bradford, W. David
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Dave, Dhaval
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Fogel, Joshua
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Eastin, Matthew S.
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Iizuka, Toshiaki
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Jayawardhana, Jayani
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Ju, Ilwoo
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Lee-Wingate, Sooyeon Nikki
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Limbu, Yam B.
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Perri, Matthew
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Health marketing quarterly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
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